Advanced Communications and PR Management

Public relations and Customer service

Course Info

Duration: 1 Week

Available Dates


Course Details

Course Outline

5 days course

PR and communications campaign planning
  • Principles and approaches to communication campaign planning
  • Planning toolbox: practical techniques for campaign design
  • Tactic selection: choosing the right mix of PR tools
  • Time planning: traditional (GANTT) and online (integrated digital) tools
  • Resource planning: predicting what you will need to make it happen
Campaign platforms and measurement
  • PR channels and tools
  • Channel segmentation
  • Creative campaign platforms
  • Measuring communication success
Strategic and operational press office management
  • Role of the press office
  • Goals and objectives
  • Protocols and policies
  • Materials
  • Resources
  • Workflow management
Leading and managing PR teams


  • Team roles and workflow
  • Nurturing and leading your team
  • Leadership core competencies
Leading and managing PR teams and agencies


  • Working with PR agencies
  • Setting performance KPIs