Protocol and Event Management

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • May-20-2024

    1,350

  • June-17-2024

    1,350

  • July-15-2024

    1,350

  • Aug-19-2024

    1,350

  • Sep-16-2024

    1,350

  • Oct-21-2024

    1,350

  • Nov-18-2024

    1,350

Course Details

Course Outline

5 days course

 

  • Definitions of protocol & management
  • Duties and responsibilities of an event manager
  • The required skills needed for an event manager
  • The planning stage
  • Assessing your needs and associated risks
  • Choosing the Event to Fit the Objective and Audience
  • Writing an event plan, including goals, budget, schedule

 

 

  • Scheduling for events
  • Event Running Order - the timing of an event
  • Layout for Different Events - Seating, etc.
  • Company culture to ensure success
  • Writing the proposal

 

  • “Stage Management” of the Event
  • Sets, Staging and Corporate Identity
  • Catering, Entertainment, and Music at your Event
  • Staying Safe - Risk Assessment and Events
  • Event management technologies
  • Common mistakes

 

  •  Inviting the Media - invitations and press releases
  • The Press Office, Press Pack and Gifts
  • Conducting Interviews and Briefing Interviewees
  • Creating a Lasting Record - Filming and Photography
  •  Involving your In-house Media
  • An Overview of Public Relations and How Events fit in
  • The PR Transfer Process and the Six Point PR Plan
  •  The Role of Events in a Public Relations and Marketing Strategy
  • Working with VIPs
  • Hosting and Farewell
  • Follow-up
  • Post-event analysis
  • Lasting impression
  • WOW factor techniques
  • Checklists

Course Video