Advanced Typography and Kinetic Typography
Course Info
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Course Details
Introduction
Objective
Who should attend
Typography has always been at the heart of great design, but today, it's more dynamic, expressive, and interactive than ever. Whether it's used to build a brand’s voice, guide users through a digital experience, or animate stories through motion, advanced typography plays a critical role in modern visual communication.
This Advanced Typography and Kinetic Typography course is built for designers who want to push beyond the basics. Over five focused days, you'll dive into the art and craft of type, from designing custom letterforms and variable fonts to animating expressive text for screen-based storytelling. You'll explore the anatomy of type, spacing, and kerning principles, and how to adapt typography across platforms and interactions.
You’ll also go deep into kinetic typography, learning how to bring type to life using motion design tools, scripting, and code-based animation for everything from UI microinteractions to immersive AR/VR environments.
Whether you’re refining your typography skills or expanding into motion and interactive design, this course will help you create type that not only looks good but also communicates with real impact.
Course Outline
Foundations of Advanced Typography
- Introduction to the history and evolution of typography
- Explaining the anatomy of type, glyph structure, and classification
- Understanding expressive typography and its emotional impact
- Exploring the levels and key elements of type hierarchy
- Key differences and considerations for typography in print and digital media
- Overview of typography designing tools and software:
- Glyphs
- FontLab
- RoboFont