Digital Customer Experience for Directors
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Introduction
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A warm welcome to “Digital Customer Experience for Directors”! At LPC, we are thrilled to invite you to embark on a transformative journey into the world of digital customer experience (CX). The era of digitalization we live in today requires integrating technologies to create a seamless and satisfying customer experience. LPC's “Digital Customer Experience for Directors” is deigned for directors and senior executives to enhance their knowledge and empower them with skills and tools needed to excel the realm of digital customer experience.
Over the span of 5 days, you’ll dive deep into the world of digital customer experience, exploring advanced techniques and strategies for a seamless customer journey. You’ll master the fundamentals of digital customer experience as well as the customer-centric strategy. You’ll discover various digital tools and platforms to enhance customer experience. You’ll learn techniques to measure and analyze customer experience performance, as well as lead and empower your digital customer experience team.
Let us embark on a voyage of discovery through the realm of digital customer experience, guided by LPC every step of the way.
Course Outline
- Defining Digital Customer Experience and determining its significance for business success
- Discussing the evolving customer landscape and the impact of emerging technology, omnichannel, and personalization on CX
Understanding the key elements of Digital CX:
- Personalization
- User-centric UI/UX
- Exceptional customer support
- Simplified checkout process
- Determining the importance of customer data analytics in understanding customer behavior
- Case studies: Companies with successful Digital CX (e.g. Amazon)
- Exercise: Conducting a SWOT analysis of your current digital CX
