Pricing Strategy and Revenue Management

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Oct-21-2024

    Kuala Lumpur

  • Oct-21-2024

    Istanbul

  • Oct-28-2024

    Singapore

  • Oct-28-2024

    Paris

  • Nov-04-2024

    Barcelona

  • Nov-04-2024

    Dubai

  • Nov-11-2024

    London

  • Nov-11-2024

    Amsterdam

  • Nov-18-2024

    Istanbul

  • Nov-18-2024

    Kuala Lumpur

  • Nov-25-2024

    Paris

  • Nov-25-2024

    Singapore

  • Dec-02-2024

    Barcelona

  • Dec-02-2024

    Dubai

  • Dec-09-2024

    Amsterdam

  • Dec-09-2024

    London

  • Dec-16-2024

    Istanbul

  • Dec-16-2024

    Kuala Lumpur

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    Singapore

  • Dec-30-2024

    Paris

  • Dec-30-2024

    Dubai

  • Jan-06-2025

    Dubai

  • Jan-06-2025

    Barcelona

  • Jan-13-2025

    Kuala Lumpur

  • Jan-13-2025

    Istanbul

  • Jan-20-2025

    Singapore

  • Jan-20-2025

    Paris

  • Jan-27-2025

    Amsterdam

  • Jan-27-2025

    London

  • Feb-03-2025

    Dubai

  • Feb-03-2025

    Barcelona

  • Feb-10-2025

    Kuala Lumpur

  • Feb-10-2025

    Istanbul

  • Feb-17-2025

    Paris

  • Feb-17-2025

    Singapore

  • Feb-24-2025

    London

  • Feb-24-2025

    Amsterdam

  • Mar-03-2025

    Barcelona

  • Mar-03-2025

    Dubai

  • Mar-10-2025

    Istanbul

  • Mar-10-2025

    Kuala Lumpur

  • Mar-17-2025

    Paris

  • Mar-17-2025

    Singapore

  • Mar-24-2025

    Amsterdam

  • Mar-24-2025

    London

  • Apr-07-2025

    Dubai

  • Apr-07-2025

    Barcelona

  • Apr-14-2025

    Istanbul

  • Apr-14-2025

    Kuala Lumpur

  • Apr-21-2025

    Paris

  • Apr-21-2025

    Singapore

  • Apr-28-2025

    Amsterdam

  • Apr-28-2025

    London

  • May-05-2025

    Dubai

  • May-05-2025

    Barcelona

  • May-12-2025

    Istanbul

  • May-12-2025

    Kuala Lumpur

  • May-19-2025

    Paris

  • May-19-2025

    Singapore

  • May-26-2025

    Amsterdam

  • May-26-2025

    London

  • June-02-2025

    Barcelona

  • June-02-2025

    Dubai

  • June-09-2025

    Kuala Lumpur

  • June-09-2025

    Istanbul

  • June-16-2025

    Paris

  • June-16-2025

    Singapore

  • June-23-2025

    Amsterdam

  • June-30-2025

    London

  • June-30-2025

    Barcelona

  • June-30-2025

    Dubai

  • July-07-2025

    Dubai

  • July-07-2025

    Barcelona

  • July-14-2025

    Istanbul

  • July-14-2025

    Kuala Lumpur

  • July-21-2025

    Singapore

  • July-21-2025

    Paris

  • July-28-2025

    London

  • July-28-2025

    Amsterdam

  • Aug-04-2025

    Dubai

  • Aug-04-2025

    Barcelona

  • Aug-11-2025

    Istanbul

  • Aug-11-2025

    Kuala Lumpur

  • Aug-18-2025

    Singapore

  • Aug-18-2025

    Paris

  • Aug-25-2025

    London

  • Aug-25-2025

    Amsterdam

  • Sep-01-2025

    Barcelona

  • Sep-01-2025

    Dubai

  • Sep-08-2025

    Kuala Lumpur

  • Sep-08-2025

    Istanbul

  • Sep-15-2025

    Singapore

  • Sep-15-2025

    Paris

  • Sep-22-2025

    Amsterdam

  • Sep-29-2025

    Barcelona

  • Sep-29-2025

    Dubai

  • Sep-29-2025

    London

  • Oct-06-2025

    Dubai

  • Oct-06-2025

    Barcelona

  • Oct-13-2025

    Kuala Lumpur

  • Oct-13-2025

    Istanbul

  • Oct-20-2025

    Singapore

  • Oct-20-2025

    Paris

  • Oct-27-2025

    London

  • Oct-27-2025

    Amsterdam

  • Nov-03-2025

    Barcelona

  • Nov-03-2025

    Dubai

  • Nov-10-2025

    Istanbul

  • Nov-10-2025

    Kuala Lumpur

  • Nov-17-2025

    Paris

  • Nov-17-2025

    Singapore

  • Nov-24-2025

    London

  • Nov-24-2025

    Amsterdam

  • Dec-01-2025

    Dubai

  • Dec-01-2025

    Barcelona

  • Dec-08-2025

    Kuala Lumpur

  • Dec-08-2025

    Istanbul

  • Dec-15-2025

    Paris

  • Dec-15-2025

    Singapore

  • Dec-22-2025

    Amsterdam

  • Dec-29-2025

    London

  • Dec-29-2025

    Dubai

  • Dec-29-2025

    Barcelona

Course Details

Course Outline

5 days course

 

Introduction to pricing strategies

 

  • Business foundations for successful pricing strategies
  • Pricing – perspectives from different industries
  • Value-Based Pricing
  • Types of pricing strategies
  • Key KPIs behind pricing strategies
  • Common mistakes in pricing
What is revenue management (RM)?
 
  • Definition and a brief history
  • Objectives, principles, and elements of RM
  • Necessary conditions for revenue management
  • Revenue management vs. yield management
  • The importance of revenue management
  • RM terms and performance indicators

 

RM and Forecasting
 
  • The economics of revenue management
  • Demand management
    • Unconstrained demand vs. constrained demand

 

All about forecasting

 

  • What is forecasting?
  • Why is forecasting so important?
  • Booking curve and pickup forecasting
  • Forecasting methods
  • Error measurement
  • Useful forecasting tips
  • Overbooking
    • A quick introduction
    • Policies concerning overbookin

 

Inventory allocation and capacity control
 
  • The basics of inventory allocation
  • Expected marginal revenue
  • Nested reservation system
  • Protected level vs. booking limit
  • Group management
 
Implementation of revenue management systems
 
  • How can a revenue management system help
  • Features of a revenue management system
  • Revenue management and data sources, analytics, and visualization

Course Video