Customer - Focused Selling Strategies
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Course Details
Introduction
Objective
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Customer-focused selling is a dynamic approach that prioritises understanding and addressing customers' unique needs, preferences, and challenges. Traditional sales methods, this strategy builds trust and long-term relationships by aligning solutions with customer goals. By fostering a customer-focused culture, businesses not only boost sales but also enhance customer satisfaction and loyalty, creating a strong foundation for sustainable success. This approach is essential in today’s competitive market, where personal connections define a company’s reputation and growth.
This Customer Focused Selling Strategies course by London Premier Centre equips participants with the tools and knowledge to excel in creating meaningful customer interactions. The program emphasises integrating sales techniques with customer service management to develop a seamless approach to customer engagement. Combined with our renowned customer course on customer service training, it provides a comprehensive roadmap to mastering communication, negotiation, and post-sale services, enabling participants to drive sales while maintaining exceptional customer relationships. Whether you're a seasoned sales professional or new to the field, this course will prepare you to thrive in a customer-centred business environment.
Course Outline
Communication and Interpersonal Skills Development
- Introduction to the customer-focused selling approach and its significance
- Identifying the importance of understanding customer expectations and behavior
- Exploring listening and questioning skills for sales personnel
- Techniques for telephone and voicemail selling
- Listing words and tones a salesperson must avoid during communication with customers
- Understanding the signs and meaning of non-verbal communication
- Exploring the four styles of customer buying
