Corporate Reputation Management

Management & Leadership

Course Info

Length: 1 Week

City: Amsterdam

Type: In Classroom

Available Dates

  • Feb-21-2022

    Amsterdam

  • Mar-21-2022

    Amsterdam

  • Apr-18-2022

    Amsterdam

  • May-02-2022

    Amsterdam

  • June-20-2022

    Amsterdam

  • July-11-2022

    Amsterdam

  • Aug-29-2022

    Amsterdam

  • Sep-05-2022

    Amsterdam

  • Oct-03-2022

    Amsterdam

  • Oct-24-2022

    Amsterdam

  • Nov-14-2022

    Amsterdam

  • Nov-28-2022

    Amsterdam

  • Dec-05-2022

    Amsterdam

  • Dec-19-2022

    Amsterdam

  • Dec-20-2022

    Amsterdam

  • Jan-17-2023

    Amsterdam

Dates in Other Venues

  • Jan-31-2022

    London

  • Feb-07-2022

    Kuala Lumpur

  • Feb-07-2022

    London

  • Feb-07-2022

    Dubai

  • Feb-14-2022

    Istanbul

  • Feb-21-2022

    Paris

  • Feb-21-2022

    Geneva

  • Feb-21-2022

    Berlin

  • Feb-21-2022

    Barcelona

  • Feb-28-2022

    Madrid

  • Feb-28-2022

    London

  • Feb-28-2022

    Dubai

  • Mar-07-2022

    Kuala Lumpur

  • Mar-07-2022

    London

  • Mar-07-2022

    Dubai

  • Mar-14-2022

    Istanbul

  • Mar-21-2022

    Paris

  • Mar-21-2022

    Geneva

  • Mar-21-2022

    Berlin

  • Mar-21-2022

    Barcelona

  • Mar-28-2022

    Madrid

  • Mar-28-2022

    London

  • Mar-28-2022

    Dubai

  • Apr-04-2022

    Kuala Lumpur

  • Apr-04-2022

    London

  • Apr-04-2022

    Dubai

  • Apr-11-2022

    Istanbul

  • Apr-18-2022

    Paris

  • Apr-18-2022

    Geneva

  • Apr-18-2022

    Berlin

  • Apr-18-2022

    Barcelona

  • Apr-25-2022

    Madrid

  • Apr-25-2022

    London

  • Apr-25-2022

    Dubai

  • May-02-2022

    Istanbul

  • May-02-2022

    Madrid

  • May-02-2022

    Dubai

  • May-02-2022

    Berlin

  • May-09-2022

    London

  • May-09-2022

    Kuala Lumpur

  • May-09-2022

    Geneva

  • May-30-2022

    Paris

  • May-30-2022

    London

  • May-30-2022

    Dubai

  • May-30-2022

    Barcelona

  • June-06-2022

    London

  • June-06-2022

    Dubai

  • June-13-2022

    Paris

  • June-13-2022

    Madrid

  • June-13-2022

    Barcelona

  • June-20-2022

    Kuala Lumpur

  • June-20-2022

    Geneva

  • June-27-2022

    Istanbul

  • June-27-2022

    London

  • June-27-2022

    Dubai

  • June-27-2022

    Berlin

  • July-04-2022

    Kuala Lumpur

  • July-04-2022

    Paris

  • July-04-2022

    London

  • July-04-2022

    Dubai

  • July-04-2022

    Geneva

  • July-04-2022

    Barcelona

  • July-11-2022

    Istanbul

  • July-11-2022

    Berlin

  • July-25-2022

    Madrid

  • July-25-2022

    London

  • July-25-2022

    Dubai

  • Aug-08-2022

    London

  • Aug-08-2022

    Dubai

  • Aug-08-2022

    Berlin

  • Aug-22-2022

    Istanbul

  • Aug-22-2022

    Madrid

  • Aug-29-2022

    Kuala Lumpur

  • Aug-29-2022

    Paris

  • Aug-29-2022

    London

  • Aug-29-2022

    Dubai

  • Aug-29-2022

    Geneva

  • Aug-29-2022

    Barcelona

  • Sep-05-2022

    London

  • Sep-05-2022

    Dubai

  • Sep-12-2022

    Istanbul

  • Sep-12-2022

    Madrid

  • Sep-19-2022

    Kuala Lumpur

  • Sep-19-2022

    Paris

  • Sep-19-2022

    Geneva

  • Sep-19-2022

    Berlin

  • Sep-19-2022

    Barcelona

  • Sep-26-2022

    London

  • Sep-26-2022

    Dubai

  • Oct-03-2022

    Istanbul

  • Oct-03-2022

    Paris

  • Oct-03-2022

    Madrid

  • Oct-03-2022

    Geneva

  • Oct-03-2022

    Barcelona

  • Oct-10-2022

    Kuala Lumpur

  • Oct-10-2022

    Dubai

  • Oct-10-2022

    Berlin

  • Oct-17-2022

    Paris

  • Oct-17-2022

    Madrid

  • Oct-17-2022

    London

  • Oct-17-2022

    Barcelona

  • Oct-24-2022

    Istanbul

  • Oct-24-2022

    Geneva

  • Oct-31-2022

    Kuala Lumpur

  • Oct-31-2022

    London

  • Oct-31-2022

    Dubai

  • Oct-31-2022

    Berlin

  • Nov-07-2022

    Kuala Lumpur

  • Nov-07-2022

    Madrid

  • Nov-07-2022

    Dubai

  • Nov-14-2022

    Istanbul

  • Nov-14-2022

    Paris

  • Nov-14-2022

    London

  • Nov-14-2022

    Geneva

  • Nov-14-2022

    Berlin

  • Nov-14-2022

    Barcelona

  • Nov-21-2022

    Kuala Lumpur

  • Nov-28-2022

    Istanbul

  • Nov-28-2022

    Paris

  • Nov-28-2022

    Madrid

  • Nov-28-2022

    London

  • Nov-28-2022

    Dubai

  • Nov-28-2022

    Geneva

  • Nov-28-2022

    Berlin

  • Nov-28-2022

    Barcelona

  • Dec-05-2022

    Istanbul

  • Dec-05-2022

    Paris

  • Dec-05-2022

    London

  • Dec-05-2022

    Dubai

  • Dec-05-2022

    Geneva

  • Dec-05-2022

    Berlin

  • Dec-05-2022

    Barcelona

  • Dec-12-2022

    Kuala Lumpur

  • Dec-12-2022

    Madrid

  • Dec-19-2022

    Istanbul

  • Dec-19-2022

    London

  • Dec-19-2022

    Geneva

  • Dec-19-2022

    Berlin

  • Dec-20-2022

    Paris

  • Dec-20-2022

    Kuala Lumpur

  • Dec-20-2022

    Istanbul

  • Dec-20-2022

    Dubai

  • Dec-20-2022

    Geneva

  • Dec-20-2022

    Berlin

  • Dec-20-2022

    Barcelona

  • Dec-26-2022

    Kuala Lumpur

  • Dec-26-2022

    Paris

  • Dec-26-2022

    Madrid

  • Dec-26-2022

    Dubai

  • Dec-26-2022

    Barcelona

  • Dec-27-2022

    Madrid

  • Dec-27-2022

    Paris

  • Dec-27-2022

    London

  • Dec-27-2022

    Berlin

  • Dec-27-2022

    Barcelona

  • Jan-03-2023

    Kuala Lumpur

  • Jan-03-2023

    London

  • Jan-03-2023

    Dubai

  • Jan-10-2023

    Istanbul

  • Jan-17-2023

    Paris

  • Jan-17-2023

    Dubai

  • Jan-17-2023

    Geneva

  • Jan-17-2023

    Berlin

  • Jan-17-2023

    Barcelona

  • Jan-24-2023

    Madrid

Course Details

Course Outline

5 days course

 

Reputation Management
 
  • What is reputation and can it be managed?
  • Reputation drivers
  • Shaping online perceptions
  • Different tools for stakeholder mapping
  • Outside in and inside out perceptions
  • Role of strategic management and securing the future of an organisation

 

Reputation, Authenticity and Ethics
 
  • The role of corporate responsibility
  • Shaping your organisation’s reputation
  • Authentic communications
  • Creating and living corporate values
  • Links with corporate governance and ethics
  • Links with key sub-disciplines: risk, issue, crisis management; business continuity management

 

Stakeholder Engagement
 
  • Managing reputations and perceptions in different circumstances
  • Building confidence and trust
  • Engaging with stakeholders in a crisis
  • Tools and examples for bridging the “perception gap” with stakeholders
  • Intangibles and reputation
  • Stakeholders and issue management
  • Capabilities and reputation

 

Developing, Protecting and Measuring Reputation
 
  • Origins and causes of reputational challenges
  • Intelligence gathering and strategic foresight
  • Pre-crisis planning and risk assessment
  • Crisis management, message framing and media communications
  • Online monitoring and reputation management
  • Social media and reputation management
  • Measuring reputation management
  • Role of audit and assurance
  • Conducting a reputation audit

 

Strategic Issues Management
 
  • Understanding your organisation’s reputation drivers
  • Managing risk and reputation for your organisation
  • Creating a strategic issues management system within your organisation
  • Applying a strategic approach from group to local level

Course Video