Government Communication and Public Relations
Course Info
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Course Details
Introduction
Objective
Who should attend
Communicating with government bodies isn’t just about sending the right message; it’s about knowing how public institutions work, who the key decision-makers are, and how to engage them with purpose and credibility.
The Government Communication & Public Relations course is built for professionals who deal with public sector communication and want to handle it with more clarity and strategy.
Across five days, the program looks at real situations to help you understand how political risks arise, how to deal with shifting regulations, and how to build long-term relationships with government stakeholders. You'll get familiar with tools like stakeholder mapping and political risk assessment, and you’ll discuss how to manage public perception and sensitive policy issues.
Rather than focusing on ideal scenarios, the course offers practical insight into how government communication works on the ground, in times of change, uncertainty, or scrutiny. Whether you're in a corporate, nonprofit, or public organization, this course gives you the confidence to speak on behalf of your institution, represent its interests clearly, and handle public affairs without losing trust.
Course Outline
Foundations of Government Communication
- Exploring characteristics of public relations (PR) in social environments
- Discussing the concept of government relations in corporate contexts
- Reviewing the importance of the government to businesses
- Examining ethical principles in responsible government interaction
- Identifying reputation-related risks in government relations
- Public perception
- Media exposure
- Regulatory backlash
- Steps to conduct Government Relations with integrity in corporate settings