Advanced Events management and protocol training
Course Info
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Course Details
Introduction
Objective
Who should attend
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In event planning, Advanced protocol generally refers to the rules of behavior and form one should follow when hosting or interacting with government officials or other organizational leaders/representatives; it also may comprise matters of cultural etiquette.
Advanced Events management and protocol training Course is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful opportunities to influence their colleagues, clients, and investors. Smooth well run events reflect well on any business building its reputation and standing.
The course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organize their events or more closely manage contractors organizing events for them.
Course Outline
The Role of Events in a PR or Marketing Strategy:
- An overview of Public Relations and how events fit in
- Events and the PR Transfer Process
- Strengths and weaknesses of events as a form of communication
- The Six Point PR Plan and its application to event management
- Assessing your needs
- The importance of clarity of purpose
- The importance of the audience
- Choosing the event to fit the objective
- Budget - staff, time, materials money
- Evaluating the event success
- A review of the different types of event available
