Mini MBA - in Management and Leadership

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • June-17-2024

    Kuala Lumpur

  • July-15-2024

    Kuala Lumpur

  • Aug-19-2024

    Kuala Lumpur

  • Sep-16-2024

    Kuala Lumpur

  • Oct-21-2024

    Kuala Lumpur

  • Nov-18-2024

    Kuala Lumpur

  • Dec-16-2024

    Kuala Lumpur

Dates in Other Venues

  • May-27-2024

    Singapore

  • May-27-2024

    Paris

  • June-03-2024

    Barcelona

  • June-03-2024

    Dubai

  • June-10-2024

    Amsterdam

  • June-10-2024

    London

  • June-17-2024

    Istanbul

  • June-24-2024

    Paris

  • June-24-2024

    Singapore

  • July-08-2024

    Amsterdam

  • July-08-2024

    Barcelona

  • July-08-2024

    Dubai

  • July-08-2024

    London

  • July-15-2024

    Istanbul

  • July-22-2024

    Barcelona

  • July-22-2024

    Singapore

  • July-29-2024

    Paris

  • July-29-2024

    Dubai

  • Aug-05-2024

    Dubai

  • Aug-05-2024

    Barcelona

  • Aug-12-2024

    Amsterdam

  • Aug-12-2024

    London

  • Aug-19-2024

    Istanbul

  • Aug-26-2024

    Singapore

  • Aug-26-2024

    Paris

  • Sep-02-2024

    Barcelona

  • Sep-02-2024

    Dubai

  • Sep-09-2024

    Amsterdam

  • Sep-09-2024

    London

  • Sep-16-2024

    Istanbul

  • Sep-23-2024

    Singapore

  • Sep-23-2024

    Barcelona

  • Sep-30-2024

    Paris

  • Sep-30-2024

    Dubai

  • Oct-07-2024

    Barcelona

  • Oct-07-2024

    Dubai

  • Oct-14-2024

    London

  • Oct-14-2024

    Amsterdam

  • Oct-21-2024

    Istanbul

  • Oct-28-2024

    Singapore

  • Oct-28-2024

    Paris

  • Nov-04-2024

    Barcelona

  • Nov-04-2024

    Dubai

  • Nov-11-2024

    London

  • Nov-11-2024

    Amsterdam

  • Nov-18-2024

    Istanbul

  • Nov-18-2024

    Singapore

  • Nov-25-2024

    Paris

  • Dec-02-2024

    Barcelona

  • Dec-02-2024

    Dubai

  • Dec-09-2024

    Amsterdam

  • Dec-09-2024

    London

  • Dec-16-2024

    Istanbul

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    Singapore

  • Dec-30-2024

    Dubai

  • Dec-30-2024

    Paris

Course Details

Course Outline

5 days course

 

An Introduction to Leadership and Development
 
  • Company strategy
  • External Environment
  • Making decisions on your company strategy – what to consider
  • Shaping the future of the business
Delivering Customer Value - The Operations Perspective
 
  • Operations and Project Management functions and their instrumental role in running successful organisations  
  • Management of complex environments  
  • How operations management integrates with key functions such as marketing, sales, research and development, procurement and supply chain
  • Case studies of how operations and project management methods are being utilised within organisations  
  • Innovation as an agent for change  
  • Opportunities and challenges of Industry 4.0
  • Up-to-date learning and methodologies
Developing Marketing Strategy
 
  • Developing a marketing strategy  
  • How does marketing contribute to your organisation?  
  • What is customer value?  
  • Segmentations, Positioning and targeting
  • Marketing Mix: Product, Service characteristics, Price Place Promotion,  
  • Integrated marketing communication
  • Activity: Create a marketing mix strategy  
  • Digital marketing: Channels, content and data
  • Search Engine Optimisation (SEO)
  • Website Quality  
  • Marketing Plan structur

 

Financial Management

 

  • Company Finance Structure
  • Financial Reports and Reporting
  • Balance Sheet and Profit and Loss
  • Importance of Cash Flow
Organisational Strategy

 

  • Planning a strategy for the wider organisation
  • How to bring divisions together

Course Video