Public Relations and Media Skills
Course Info
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Course Details
Introduction
Objective
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Public Relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone of what you got, that's why you need to ace it and be updated with everything related to it.
Media means communication channels like newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Imagine the power of the combination of PR and media!
This seminar is designed to give you powerful tools for both, it will discuss essentials like definitions of PR, roles of PR, qualities for successful PR staff, ethics of PR, corporate image, identity and reputation, Public Oriented activities vs. Community Oriented Activities, civic and social activities in addition to many other topics
Course Outline
Public Relations Concepts:
- Criteria for successful PR
- PR tools
- Definition, roles and situations
- Qualities for successful PR staff
The Power of Communication
- The Big Picture: overview and PR strategy
- When Public Relations should be used
- Corporate Identity and Image: establishing a positive image and identity
- Becoming a Neighbour of Choice: external reputation management
- Leaders’ Role in Managing Communications
