Media Management in Crisis Communications
Course Info
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Course Details
Introduction
Objective
Who should attend
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Crisis doesn’t knock—it erupts. Whether it’s a product recall, executive scandal, cyberattack, or natural disaster, organizations today are exposed to unprecedented levels of public scrutiny. In a digital world where reputations can unravel within minutes, the ability to manage media communication during crises is no longer optional—it is mission-critical.
Many organizations struggle to respond effectively when a crisis hits. Messages are delayed, inconsistent, or tone-deaf. Spokespersons are unprepared. Social media spirals out of control. As a result, public trust erodes, stakeholders panic, and reputational damage becomes harder to repair.
The Media Management in Crisis Communication course is designed to bridge that gap. Across five focused days, participants will explore proven frameworks, communication protocols, and real-world strategies to navigate high-pressure media environments. From crafting clear crisis messages and managing live press interactions to leveraging digital platforms and rebuilding public trust, this course prepares communication professionals to lead with clarity, credibility, and confidence.
Whether you’re a corporate communicator, public relations officer, or spokesperson, this program equips you with the tools to respond swiftly, speak strategically, and manage public perception before, during, and after any crisis.
Course Outline
Introduction to Crisis Communication
- Defining a crisis and crisis communication
- Discussing the evolution of a crisis over time
- Explaining various types of crises and their key aspects
- Addressing media relations in a time of crisis
- Principles of crisis communication:
- Setting clear objectives
- Responding promptly and taking responsibility
- Understanding and profiling the audience
- Coordinating with the team and stakeholders
- Continuously monitor and adjust the strategies
