Online Reputation Management (ORM)

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Mar-11-2024

    Istanbul

  • Mar-11-2024

    Kuala Lumpur

  • Mar-18-2024

    Paris

  • Mar-18-2024

    Singapore

  • Mar-25-2024

    Dubai

  • Mar-25-2024

    Barcelona

  • Apr-01-2024

    London

  • Apr-01-2024

    Amsterdam

  • Apr-08-2024

    Kuala Lumpur

  • Apr-08-2024

    Istanbul

  • Apr-15-2024

    Paris

  • Apr-15-2024

    Singapore

  • Apr-22-2024

    Barcelona

  • Apr-22-2024

    Amsterdam

  • Apr-29-2024

    Dubai

  • Apr-29-2024

    London

  • May-06-2024

    London

  • May-06-2024

    Amsterdam

  • May-13-2024

    Istanbul

  • May-13-2024

    Kuala Lumpur

  • May-20-2024

    Paris

  • May-20-2024

    Singapore

  • May-27-2024

    Barcelona

  • May-27-2024

    Dubai

  • June-03-2024

    London

  • June-03-2024

    Amsterdam

  • June-10-2024

    Kuala Lumpur

  • June-10-2024

    Istanbul

  • June-17-2024

    Paris

  • June-17-2024

    Singapore

  • June-24-2024

    Dubai

  • June-24-2024

    Barcelona

  • July-01-2024

    Amsterdam

  • July-01-2024

    London

  • July-08-2024

    Istanbul

  • July-08-2024

    Kuala Lumpur

  • July-15-2024

    Singapore

  • July-15-2024

    Paris

  • July-22-2024

    Barcelona

  • July-22-2024

    Amsterdam

  • July-29-2024

    Dubai

  • July-29-2024

    London

  • Aug-05-2024

    Amsterdam

  • Aug-05-2024

    London

  • Aug-12-2024

    Istanbul

  • Aug-12-2024

    Kuala Lumpur

  • Aug-19-2024

    Paris

  • Aug-19-2024

    Singapore

  • Aug-26-2024

    Dubai

  • Aug-26-2024

    Barcelona

  • Sep-02-2024

    Amsterdam

  • Sep-02-2024

    London

  • Sep-09-2024

    Istanbul

  • Sep-09-2024

    Kuala Lumpur

  • Sep-16-2024

    Paris

  • Sep-16-2024

    Singapore

  • Sep-23-2024

    Amsterdam

  • Sep-23-2024

    Barcelona

  • Sep-30-2024

    London

  • Sep-30-2024

    Dubai

  • Oct-07-2024

    Amsterdam

  • Oct-07-2024

    London

  • Oct-14-2024

    Kuala Lumpur

  • Oct-14-2024

    Istanbul

  • Oct-21-2024

    Singapore

  • Oct-21-2024

    Paris

  • Oct-28-2024

    Barcelona

  • Oct-28-2024

    Dubai

  • Nov-04-2024

    Amsterdam

  • Nov-04-2024

    London

  • Nov-11-2024

    Kuala Lumpur

  • Nov-11-2024

    Istanbul

  • Nov-18-2024

    Paris

  • Nov-18-2024

    Singapore

  • Nov-25-2024

    Barcelona

  • Nov-25-2024

    Dubai

  • Dec-02-2024

    London

  • Dec-02-2024

    Amsterdam

  • Dec-09-2024

    Istanbul

  • Dec-09-2024

    Kuala Lumpur

  • Dec-16-2024

    Singapore

  • Dec-16-2024

    Paris

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    Amsterdam

  • Dec-30-2024

    Dubai

  • Dec-30-2024

    London

Course Details

Course Outline

5 days course

 

Online Reputation in the Digital Age

 

  • Importance of Online Review (Making Our Business look our Best on Internet)
  • How the digital age has affected reputation management
  • Explain how online reputation affects offline reputation
  • Why we focus on Google Location Review?
  • Types of reputational risk that exist online

 

Encourage Customer Experience Sharing
 
  • Negative reviews aren't fun! We can’t stop the bad review by Customers, but we can encourage more good review
  • Importance of getting customer with Good Experience to Rate Us on Google Location Page in driving up Service Centre locations’ average star ratings
  • Optimizing positive online content & how great content will bury bad content every time.
  • How to avoid bad reviews, earn & increase positive reviews
Combat with Negative Reviews

 

  • One negative review isn't going to shut down our business. But the way we handle negative reviews will set the stage in moving forward & improve our company's customer service & online reputation
  • Importance of timely interaction & reply to the Online Review
  • Techniques to help us solving negative reviews & earn better reviews
  • How to protect a reputation in times of adversity

               - Ways to embrace online negativity / criticism

               - How to respond to a crisis online

               - Debrief after a crisis & evaluate our response

 Towards best practice reputation management - part 1

 

  • How to be authentic & speak ‘beyond the corporate voice’
  • Best practice in building a robust & sustainable online reputation
  • Turning a negative review into a positive review
Towards best practice reputation management - Part 2

 

  • Take proper steps in handling online negative business reviews
  • Take the emotion out of responding to a negative review