Course Details

Crisis communication is an initiative that aims at protecting the reputation of the organization and maintaining its public image. Crisis Communication specialists fight against several challenges that tend to harm the reputation and image of the organization. Crisis Communication specialists strive hard to overcome tough situations and help the organization come out of difficult situations in the best possible and quickest way.

Crisis communication management is a five -day training course on how to plan crisis communication strategies, systems and resources. This course covers how to ready your communication function to respond rapidly and effectively in a crisis to manage perceptions in media and online. You will learn best practices in crisis communication strategy, issues mapping, risk assessment, systems, teams, protocols, and resources including crisis manuals and online tools.

The Course participants will learn how to handle difficult questions from the media. How to best come across on radio and TV are explored as well as how to brief journalists during a crisis. Social media (as friend and foe) during a crisis is examined and how best to defend against online reputation damage and ensuring image restoration is achieved.

This Crisis Communications Training course will enable you to:

Communicate effectively with online, broadcast and social media
Engage key stakeholders
Keep control of the situation
Devise crisis management processes aimed at mitigating potential crises in their organizations
Demonstrate the benefits of using the media in a crisis situation
Evaluate and prioritize the dimensions involved in crisis communication management
Analyze and interpret results achieved through crisis communication management
Secure your reputation and minimize damage
Transform the crisis into an opportunity
Refine your crisis communications plan
Rehearse and test procedures and processes in a safe environment
Avoid common mistakes in handling information flow

This Crisis Communications Training course ideal for :

Anyone involved in planning, preparing and responding to a crisis affecting an organisation, whether as executive managers, risk managers, spokespeople or communication professionals.
Team leaders, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis.