Crisis Communication Management Training

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Dec-12-2022

    Kuala Lumpur

  • Dec-19-2022

    Singapore

  • Dec-19-2022

    Amsterdam

  • Dec-19-2022

    London

  • Dec-26-2022

    Madrid

  • Dec-26-2022

    Barcelona

  • Dec-26-2022

    Dubai

  • Dec-26-2022

    Kuala Lumpur

  • Dec-26-2022

    Istanbul

  • Dec-26-2022

    Zurich

  • Dec-26-2022

    Paris

  • Jan-16-2023

    Dubai

  • Jan-16-2023

    Barcelona

  • Jan-16-2023

    Istanbul

  • Jan-23-2023

    Singapore

  • Jan-23-2023

    London

  • Jan-23-2023

    Paris

  • Jan-30-2023

    Amsterdam

  • Feb-06-2023

    Kuala Lumpur

  • Feb-06-2023

    Istanbul

  • Feb-13-2023

    London

  • Feb-13-2023

    Madrid

  • Feb-20-2023

    Dubai

  • Feb-20-2023

    Zurich

  • Mar-06-2023

    Barcelona

  • Mar-06-2023

    Istanbul

  • Mar-13-2023

    Singapore

  • Mar-13-2023

    Paris

  • Mar-13-2023

    London

  • Mar-20-2023

    Amsterdam

  • Mar-20-2023

    Dubai

  • Apr-03-2023

    Kuala Lumpur

  • Apr-03-2023

    Istanbul

  • Apr-10-2023

    Madrid

  • Apr-10-2023

    Dubai

  • Apr-10-2023

    London

  • Apr-17-2023

    Zurich

  • May-08-2023

    Barcelona

  • May-08-2023

    Istanbul

  • May-15-2023

    Singapore

  • May-15-2023

    London

  • May-15-2023

    Paris

  • May-22-2023

    Dubai

  • May-22-2023

    Amsterdam

  • June-05-2023

    Istanbul

  • June-05-2023

    Kuala Lumpur

  • June-12-2023

    London

  • June-12-2023

    Madrid

  • June-19-2023

    Zurich

  • June-19-2023

    Dubai

  • July-03-2023

    Barcelona

  • July-03-2023

    Istanbul

  • July-10-2023

    Paris

  • July-10-2023

    London

  • July-10-2023

    Singapore

  • July-17-2023

    Amsterdam

  • July-17-2023

    Dubai

  • Aug-07-2023

    Istanbul

  • Aug-07-2023

    Kuala Lumpur

  • Aug-14-2023

    Madrid

  • Aug-14-2023

    London

  • Aug-21-2023

    Dubai

  • Aug-21-2023

    Zurich

  • Sep-04-2023

    Istanbul

  • Sep-04-2023

    Barcelona

  • Sep-11-2023

    Paris

  • Sep-11-2023

    London

  • Sep-11-2023

    Singapore

  • Sep-18-2023

    Amsterdam

  • Sep-18-2023

    Dubai

  • Oct-09-2023

    Kuala Lumpur

  • Oct-09-2023

    Istanbul

  • Oct-16-2023

    Madrid

  • Oct-16-2023

    London

  • Oct-23-2023

    Dubai

  • Oct-23-2023

    Zurich

  • Nov-06-2023

    Barcelona

  • Nov-06-2023

    Istanbul

  • Nov-13-2023

    London

  • Nov-13-2023

    Paris

  • Nov-13-2023

    Singapore

  • Nov-20-2023

    Amsterdam

  • Nov-20-2023

    Dubai

  • Dec-04-2023

    Istanbul

  • Dec-04-2023

    Kuala Lumpur

  • Dec-11-2023

    London

  • Dec-11-2023

    Madrid

  • Dec-18-2023

    Zurich

  • Dec-18-2023

    Dubai

Course Details

Course Outline

5 days course

 

  • Crisis communication strategy best practice
  • Principles of reputation management
  • Crisis dynamics: lessons for how crises originate and develop
  • Stages of crisis communication
  • The five Ws of a crisis – what stakeholders want to know
  • Understanding the importance and urgency of critical decision making

 

  • How media protocols generally change during a crisis
  • Understanding what the media want
  • How social media has affected crisis communications
  • Social media issues: control, reach, monitoring and accuracy
  • Tools of a crisis media manager
  • What you should prepare as part of pre-crisis planning

 

  • Internal communications during a crisis
  • Stakeholders and external communications
  • Barriers to effective communication
  • Legal issues, regulatory compliance and governance issues

 

  • Liaising with the CMT and strategic crisis teams
  • Initiating CMPs and agreeing communications strategy
  • Bronze (operational), silver (tactical) and gold (strategic) approach
  • Understanding exactly what is going on: handling uncertainty and ambiguity
  • Message framing and communicating
  • The spokesperson’s role and evaluation of their role
  • Preparation of Q&A and anticipation of difficult questions
  • Recommended positions
  • How to handle difficult questions

 

  • Handling misrepresentation and rumours
  • Engaging with concerned stakeholders
  • Communicating, instructing and adjusting information
  • Having a “dark site” with the necessary information
  • Responding to TV, radio, online and direct brefings
  • Monitoring during and after the acute phase
  • Image restoration and the importance of a recovery plan