Crisis Communication Management Training

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Oct-14-2024

    Singapore

  • Oct-14-2024

    Paris

  • Oct-21-2024

    Barcelona

  • Oct-21-2024

    Dubai

  • Oct-28-2024

    London

  • Oct-28-2024

    Amsterdam

  • Nov-04-2024

    Kuala Lumpur

  • Nov-04-2024

    Istanbul

  • Nov-11-2024

    Singapore

  • Nov-11-2024

    Paris

  • Nov-18-2024

    Barcelona

  • Nov-18-2024

    Dubai

  • Nov-25-2024

    Amsterdam

  • Nov-25-2024

    London

  • Dec-02-2024

    Istanbul

  • Dec-02-2024

    Kuala Lumpur

  • Dec-09-2024

    Paris

  • Dec-09-2024

    Singapore

  • Dec-16-2024

    Barcelona

  • Dec-16-2024

    Dubai

  • Dec-23-2024

    Amsterdam

  • Dec-23-2024

    Kuala Lumpur

  • Dec-30-2024

    London

  • Dec-30-2024

    Istanbul

  • Jan-06-2025

    Singapore

  • Jan-06-2025

    Paris

  • Jan-13-2025

    Amsterdam

  • Jan-13-2025

    London

  • Jan-20-2025

    Dubai

  • Jan-20-2025

    Barcelona

  • Jan-27-2025

    Istanbul

  • Jan-27-2025

    Kuala Lumpur

  • Feb-03-2025

    Singapore

  • Feb-03-2025

    Paris

  • Feb-10-2025

    London

  • Feb-10-2025

    Amsterdam

  • Feb-17-2025

    Barcelona

  • Feb-17-2025

    Dubai

  • Feb-24-2025

    Istanbul

  • Feb-24-2025

    Kuala Lumpur

  • Mar-03-2025

    Paris

  • Mar-03-2025

    Singapore

  • Mar-10-2025

    Amsterdam

  • Mar-10-2025

    London

  • Mar-17-2025

    Barcelona

  • Mar-17-2025

    Dubai

  • Mar-24-2025

    Istanbul

  • Mar-24-2025

    Kuala Lumpur

  • Apr-07-2025

    Singapore

  • Apr-07-2025

    Paris

  • Apr-14-2025

    London

  • Apr-14-2025

    Amsterdam

  • Apr-21-2025

    Barcelona

  • Apr-21-2025

    Dubai

  • Apr-28-2025

    Kuala Lumpur

  • Apr-28-2025

    Istanbul

  • May-05-2025

    Paris

  • May-05-2025

    Singapore

  • May-12-2025

    Amsterdam

  • May-12-2025

    London

  • May-19-2025

    Barcelona

  • May-19-2025

    Dubai

  • May-26-2025

    Istanbul

  • May-26-2025

    Kuala Lumpur

  • June-02-2025

    Singapore

  • June-02-2025

    Paris

  • June-09-2025

    Amsterdam

  • June-09-2025

    London

  • June-16-2025

    Dubai

  • June-16-2025

    Barcelona

  • June-23-2025

    Kuala Lumpur

  • June-30-2025

    Singapore

  • June-30-2025

    Istanbul

  • June-30-2025

    Paris

  • July-07-2025

    Paris

  • July-07-2025

    Singapore

  • July-14-2025

    London

  • July-14-2025

    Amsterdam

  • July-21-2025

    Barcelona

  • July-21-2025

    Dubai

  • July-28-2025

    Istanbul

  • July-28-2025

    Kuala Lumpur

  • Aug-04-2025

    Singapore

  • Aug-04-2025

    Paris

  • Aug-11-2025

    London

  • Aug-11-2025

    Amsterdam

  • Aug-18-2025

    Barcelona

  • Aug-18-2025

    Dubai

  • Aug-25-2025

    Kuala Lumpur

  • Aug-25-2025

    Istanbul

  • Sep-01-2025

    Paris

  • Sep-01-2025

    Singapore

  • Sep-08-2025

    Amsterdam

  • Sep-08-2025

    London

  • Sep-15-2025

    Dubai

  • Sep-15-2025

    Barcelona

  • Sep-22-2025

    Kuala Lumpur

  • Sep-29-2025

    Singapore

  • Sep-29-2025

    Istanbul

  • Sep-29-2025

    Paris

  • Oct-06-2025

    Paris

  • Oct-06-2025

    Singapore

  • Oct-13-2025

    London

  • Oct-13-2025

    Amsterdam

  • Oct-20-2025

    Dubai

  • Oct-20-2025

    Barcelona

  • Oct-27-2025

    Kuala Lumpur

  • Oct-27-2025

    Istanbul

  • Nov-03-2025

    Singapore

  • Nov-03-2025

    Paris

  • Nov-10-2025

    London

  • Nov-10-2025

    Amsterdam

  • Nov-17-2025

    Dubai

  • Nov-17-2025

    Barcelona

  • Nov-24-2025

    Istanbul

  • Nov-24-2025

    Kuala Lumpur

  • Dec-01-2025

    Paris

  • Dec-01-2025

    Singapore

  • Dec-08-2025

    Amsterdam

  • Dec-08-2025

    London

  • Dec-15-2025

    Dubai

  • Dec-15-2025

    Barcelona

  • Dec-22-2025

    Kuala Lumpur

  • Dec-29-2025

    Paris

  • Dec-29-2025

    Istanbul

  • Dec-29-2025

    Singapore

Course Details

Course Outline

5 days course

 

  • Crisis communication strategy best practice
  • Principles of reputation management
  • Crisis dynamics: lessons for how crises originate and develop
  • Stages of crisis communication
  • The five Ws of a crisis – what stakeholders want to know
  • Understanding the importance and urgency of critical decision making

 

  • How media protocols generally change during a crisis
  • Understanding what the media want
  • How social media has affected crisis communications
  • Social media issues: control, reach, monitoring and accuracy
  • Tools of a crisis media manager
  • What you should prepare as part of pre-crisis planning

 

  • Internal communications during a crisis
  • Stakeholders and external communications
  • Barriers to effective communication
  • Legal issues, regulatory compliance and governance issues

 

  • Liaising with the CMT and strategic crisis teams
  • Initiating CMPs and agreeing communications strategy
  • Bronze (operational), silver (tactical) and gold (strategic) approach
  • Understanding exactly what is going on: handling uncertainty and ambiguity
  • Message framing and communicating
  • The spokesperson’s role and evaluation of their role
  • Preparation of Q&A and anticipation of difficult questions
  • Recommended positions
  • How to handle difficult questions

 

  • Handling misrepresentation and rumours
  • Engaging with concerned stakeholders
  • Communicating, instructing and adjusting information
  • Having a “dark site” with the necessary information
  • Responding to TV, radio, online and direct brefings
  • Monitoring during and after the acute phase
  • Image restoration and the importance of a recovery plan

Course Video