Advanced Marketing Management Training

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • July-15-2024

    1,350

  • Aug-19-2024

    1,350

  • Sep-16-2024

    1,350

  • Oct-21-2024

    1,350

  • Nov-18-2024

    1,350

  • Dec-16-2024

    1,350

Course Details

Course Outline

5 days course

Comprehend Marketing Management

 

  • Marketing Definition.
  • The goals of Marketing.
  • Important Marketing Concepts.
  • Creating A Marketing Strategy
  • The Elements Of A Marketing Plan
  • Marketing Models And Case Studies
The Process of Strategic Planning in Marketing

 

  • The Marketing Environment.
  • Objectives and Goals.
  • Marketing Audit.
  • Strategic Alternatives (SWOT, TOWS).
  • Fitting Strategies with the Overall Marketing Plan.

 

Market Segmentation

 

  • Market Segmentation Definition.
  • The Benefits of Market Segmentation.
  • Steps in Market Segmentation.
  • Market Targeting and Product Positioning.
Marketing Communications in Depth

 

  • Communication Definition.
  • Kinds of Promotional Objectives.
  • Steps in Creating an Advertising Campaign.
  • Advantages and Disadvantages of Various MARCOMS Types.
  • Evaluating Promotional Campaigns.
Total Product Concept
 
  • The Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Marketing Strategies and Objectives Across the PLC
Building a Competitive Advantage

 

  • Superior Product or Service
  • Superior Assets
  • Low Cost Operator
  • Innovation
  • Global Skills
  • Scales Advantages
  • Attitude
  • Superior Relationships
  • Risk Management
  • Vision
  • Sustaining Competitive Advantage

Course Video