Customer Service and Public Relations Advanced Training
Course Info
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Course Details
Introduction
Objective
Who should attend
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When reputation meets experience, your brand speaks for itself!
Customer happiness and public opinion are two sides of the same coin in today's world. Being able to provide excellent service while keeping a good public image has become a key skill for professionals in all fields. This is where LPC Training's Advanced Training in Customer Service and Public Relations comes in handy.
This 10-day masterclass goes beyond front-desk basics and dives deep into the strategic fusion of communication, behaviour, influence, and integrity. You’ll explore how to understand your audience, anticipate expectations, handle complaints with professionalism, and build long-term trust through thoughtful public engagement.
Through hands-on exercises, real-world case studies, and modern communication tools, you'll develop the confidence and capability to represent your organisation with credibility, in the boardroom, at the customer desk, or in front of the media.
Course Outline
Introduction to Customer Service Excellence
- Definition of customer service and the characteristics of excellent customer service
- Understanding the customer journey and the customer’s decision-making process
- Techniques for delivering and controlling excellence in front-line customer service
- Identifying the importance of recognizing and managing customer perceptions
- Misconceptions and myths surrounding customer service practices