Welcome to the "Modern Strategic Brand Management & Public Relations Masterclass" course! We're excited to have you on board for this transformative 10-day learning adventure meticulously designed by LPC. Over the next few days, we'll explore the ever-evolving world of brand management and public relations, equipping you with the essential skills for effective brand stewardship.
Over the next ten days, you'll embark on a dynamic learning journey guided by industry experts who have built and managed iconic brands. Through a blend of interactive lectures, real-world case studies, engaging workshops, and personalized feedback, you'll master the art of strategic brand development, masterful storytelling, omnichannel public relations, crisis communication, equity building, and much more.
This Masterclass is more than just learning; it's about transformation. You'll join a vibrant community of passionate learners and connect with industry professionals, fostering valuable connections that can accelerate your career. Whether you're a seasoned marketer, an aspiring entrepreneur, or a professional seeking to elevate your brand management skills, this program is designed to empower you to achieve your goals.
Get ready to unlock your brand's full potential, forge meaningful connections with your audience, and shape your story with confidence. Dive into this immersive learning experience, embrace the challenges, and emerge as a strategic brand visionary. We're excited to have you on board!
By the end of this course, participants should be able to:
Understand Fundamental Public Relations and Brand Concepts:
- Define and grasp key public relations terms and principles.
- Examine the fundamental principles underlying marketing strategies and understand related terms.
Enhance Public Relations Skills:
- Enhance proficiency in communication and effectively delivering messages.
- Cultivate expertise in engaging stakeholders and fostering strong relationships.
- Develop the skill of creating content and mastering the art of telling stories.
Master Public Relations Techniques and strategies:
- Harness media as a means to cultivate positive relationships and oversee communication.
- Acquire the know-how to leverage digital platforms for proficient public relations.
- Elevate public relations efforts through excel strategic event planning and promotion.
Measure the Effectiveness of Public Relations
- Grasp methodologies for assessing the effectiveness of public relations endeavors.
- Implement diverse strategies and utilize essential metrics for measurement.
Navigate Brand Management Tools
- Investigate various brand management frameworks and tools.
- Learn how to set up brand positioning and define its values.
Master Brand Marketing Programs
- Develop brand marketing programs through strategic design.
- Enhance brand value through effective marketing initiatives
Measure Brand Performance
- Acquire knowledge on measuring the effectiveness of branding efforts.
- Improve skills in evaluating and assessing brand performance.
Document and Apply Lessons Learned:
- Document insights and lessons gained during the course.
- Implement acquired lessons in future public relations and brand management endeavors.
- Public Relations Specialists
- Communication Professionals
- Media Relation Experts
- Marketing Professionals
- Aspiring Public Relations Practitioners
- Team Leaders
- Business Analysts
- Project Coordinators
- Graphic designers
- Brand Managers
- Entrepreneurs and Small Business Owners
- Engineers and Technical Professionals
- Quality Assurance Professionals
- Anyone Transitioning to Public Relations or Brand Management Roles
Our courses in Paris take place at the following locations :
Once you register for this course, we will subsequently send the invoice and course information, including location, trainer, and other logistics.
Pay Attention, Please! The course location is subject to availability; the course time will be precise one week before the course start date! We may change the course location if there is no availability, and we will let you know about the location change once it happens.