Crisis Communication Management Training

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • June-03-2024

    Kuala Lumpur

  • July-01-2024

    Kuala Lumpur

  • July-22-2024

    Kuala Lumpur

  • Aug-05-2024

    Kuala Lumpur

  • Sep-02-2024

    Kuala Lumpur

  • Sep-23-2024

    Kuala Lumpur

  • Oct-07-2024

    Kuala Lumpur

  • Nov-04-2024

    Kuala Lumpur

  • Dec-02-2024

    Kuala Lumpur

  • Dec-23-2024

    Kuala Lumpur

Dates in Other Venues

  • May-27-2024

    Istanbul

  • May-27-2024

    London

  • May-27-2024

    Amsterdam

  • June-03-2024

    Istanbul

  • June-10-2024

    Paris

  • June-10-2024

    Singapore

  • June-17-2024

    Barcelona

  • June-17-2024

    Dubai

  • June-24-2024

    Amsterdam

  • June-24-2024

    London

  • July-01-2024

    Istanbul

  • July-08-2024

    Singapore

  • July-08-2024

    Paris

  • July-15-2024

    Barcelona

  • July-15-2024

    Dubai

  • July-22-2024

    Amsterdam

  • July-29-2024

    London

  • July-29-2024

    Istanbul

  • Aug-05-2024

    Istanbul

  • Aug-12-2024

    Paris

  • Aug-12-2024

    Singapore

  • Aug-19-2024

    Dubai

  • Aug-19-2024

    Barcelona

  • Aug-26-2024

    London

  • Aug-26-2024

    Amsterdam

  • Sep-02-2024

    Istanbul

  • Sep-09-2024

    Singapore

  • Sep-09-2024

    Paris

  • Sep-16-2024

    Dubai

  • Sep-16-2024

    Barcelona

  • Sep-23-2024

    Amsterdam

  • Sep-30-2024

    London

  • Sep-30-2024

    Istanbul

  • Oct-07-2024

    Istanbul

  • Oct-14-2024

    Paris

  • Oct-14-2024

    Singapore

  • Oct-21-2024

    Barcelona

  • Oct-21-2024

    Dubai

  • Oct-28-2024

    London

  • Oct-28-2024

    Amsterdam

  • Nov-04-2024

    Istanbul

  • Nov-11-2024

    Paris

  • Nov-11-2024

    Singapore

  • Nov-18-2024

    Dubai

  • Nov-18-2024

    Barcelona

  • Nov-25-2024

    Amsterdam

  • Nov-25-2024

    London

  • Dec-02-2024

    Istanbul

  • Dec-09-2024

    Paris

  • Dec-09-2024

    Singapore

  • Dec-16-2024

    Dubai

  • Dec-16-2024

    Barcelona

  • Dec-23-2024

    Amsterdam

  • Dec-30-2024

    London

  • Dec-30-2024

    Istanbul

Course Details

Course Outline

5 days course

 

  • Crisis communication strategy best practice
  • Principles of reputation management
  • Crisis dynamics: lessons for how crises originate and develop
  • Stages of crisis communication
  • The five Ws of a crisis – what stakeholders want to know
  • Understanding the importance and urgency of critical decision making

 

  • How media protocols generally change during a crisis
  • Understanding what the media want
  • How social media has affected crisis communications
  • Social media issues: control, reach, monitoring and accuracy
  • Tools of a crisis media manager
  • What you should prepare as part of pre-crisis planning

 

  • Internal communications during a crisis
  • Stakeholders and external communications
  • Barriers to effective communication
  • Legal issues, regulatory compliance and governance issues

 

  • Liaising with the CMT and strategic crisis teams
  • Initiating CMPs and agreeing communications strategy
  • Bronze (operational), silver (tactical) and gold (strategic) approach
  • Understanding exactly what is going on: handling uncertainty and ambiguity
  • Message framing and communicating
  • The spokesperson’s role and evaluation of their role
  • Preparation of Q&A and anticipation of difficult questions
  • Recommended positions
  • How to handle difficult questions

 

  • Handling misrepresentation and rumours
  • Engaging with concerned stakeholders
  • Communicating, instructing and adjusting information
  • Having a “dark site” with the necessary information
  • Responding to TV, radio, online and direct brefings
  • Monitoring during and after the acute phase
  • Image restoration and the importance of a recovery plan

Course Video