Preparation Course for Certified Marketing Professional Training course in Kuala Lumpur

This professional training programme gives participants an in-depth understanding and advanced knowledge of the most important marketing domains for gaining domain experience. The course is designed to introduce learners to the principles of marketing strategies and to develop their knowledge and understanding of the formulation, implementation, and control of a marketing strategy that is implemented by the marketing function of an organization. Learners will explore the theoretical concepts associated with a marketing strategy and the marketing planning process and its application to different market situations, by applying a range of appropriate marketing activity strategies. The factors and issues that influence marketing strategies and the role and impact of marketing strategies in the business and social environment will also be addressed.

This programme serves as a preparation course, designed to equip attendees with the necessary skills and knowledge to prepare for the certification, should they choose to pursue it in the future.