Certified Marketing Professional

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • July-01-2024

    Kuala Lumpur

  • July-29-2024

    Kuala Lumpur

  • Aug-05-2024

    Kuala Lumpur

  • Sep-02-2024

    Kuala Lumpur

  • Sep-30-2024

    Kuala Lumpur

  • Oct-07-2024

    Kuala Lumpur

  • Nov-04-2024

    Kuala Lumpur

  • Dec-02-2024

    Kuala Lumpur

  • Dec-30-2024

    Kuala Lumpur

Dates in Other Venues

  • June-17-2024

    Dubai

  • June-17-2024

    Barcelona

  • June-24-2024

    London

  • June-24-2024

    Amsterdam

  • July-01-2024

    Istanbul

  • July-08-2024

    Singapore

  • July-08-2024

    Paris

  • July-15-2024

    Barcelona

  • July-15-2024

    Dubai

  • July-22-2024

    Istanbul

  • July-22-2024

    Amsterdam

  • July-29-2024

    London

  • Aug-05-2024

    Istanbul

  • Aug-12-2024

    Singapore

  • Aug-12-2024

    Paris

  • Aug-19-2024

    Dubai

  • Aug-19-2024

    Barcelona

  • Aug-26-2024

    London

  • Aug-26-2024

    Amsterdam

  • Sep-02-2024

    Istanbul

  • Sep-09-2024

    Singapore

  • Sep-09-2024

    Paris

  • Sep-16-2024

    Barcelona

  • Sep-16-2024

    Dubai

  • Sep-23-2024

    Amsterdam

  • Sep-23-2024

    Istanbul

  • Sep-30-2024

    London

  • Oct-07-2024

    Istanbul

  • Oct-14-2024

    Singapore

  • Oct-14-2024

    Paris

  • Oct-21-2024

    Dubai

  • Oct-21-2024

    Barcelona

  • Oct-28-2024

    Amsterdam

  • Oct-28-2024

    London

  • Nov-04-2024

    Istanbul

  • Nov-11-2024

    Paris

  • Nov-11-2024

    Singapore

  • Nov-18-2024

    Barcelona

  • Nov-18-2024

    Dubai

  • Nov-25-2024

    London

  • Nov-25-2024

    Amsterdam

  • Dec-02-2024

    Istanbul

  • Dec-09-2024

    Singapore

  • Dec-09-2024

    Paris

  • Dec-16-2024

    Dubai

  • Dec-16-2024

    Barcelona

  • Dec-23-2024

    Amsterdam

  • Dec-23-2024

    Istanbul

  • Dec-30-2024

    London

Course Details

Course Outline

5 days course

 

Marketing Concepts
 
  • Evolution of the Marketing Concept.
  • Relationship between Marketing and Selling.
  • Scope of Marketing Management.
  • Developing the Marketing Mix for Products and Services.
  • Managing the Marketing Effort.

 

Marketing Audit and Planning

 

  • Understanding the Marketing Environment.
  • The Various Marketing Analysis Techniques.
  • The Marketing Audit.
  • Competitive Analysis.
  • Customer Analysis.
  • Marketing Planning (Format, Content).

 

Market Segmentation, Targeting and Positioning

 

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments.
  • Criteria for Successful Segmentation.
  • Market Targeting.
  • Market Positioning.
  • Steps in Market Segmentation, Targeting and Positioning.

 

Marketing Communication and Campaigns
 
  • Elements of the Communication Process.
  • Identifying the Goals of the Promotion.
  • Steps in Creating a Promotional Campaign.
  • The AIDA Concept.
  • Advantages and Disadvantages of the Various Media Types.
  • Media Scheduling.
  • Evaluating Promotional Campaigns.
 
The Product Life Cycle: A Strategic Approach
 
  • Introducing the Product Life Cycle Concept (PLC).
  • The Promotion Mix and Marketing Objectives.
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion.
  • Promotion Mix Strategies Across the PLC.
  • Push and Pull Strategies.
     
The Product Life Cycle: A Strategic Approach
 
  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives.
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion.
  • Promotion Mix Strategies Across the PLC.
  • Push and Pull Strategies.

 

Marketing Research
 
  • Marketing Research Defined.
  • The Marketing Research Process.
  • Types and Sources of Data.
  • Questionnaire Design.
  • Types of Research (Observation, Mystery Shopper, Survey).

Course Video