Digital Marketing: Customer Analytics and Engagement

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • Nov-04-2024

    Kuala Lumpur

  • Dec-02-2024

    Kuala Lumpur

  • Dec-23-2024

    Kuala Lumpur

  • Jan-06-2025

    Kuala Lumpur

  • Feb-03-2025

    Kuala Lumpur

  • Mar-03-2025

    Kuala Lumpur

  • Apr-07-2025

    Kuala Lumpur

  • May-05-2025

    Kuala Lumpur

  • June-02-2025

    Kuala Lumpur

  • June-30-2025

    Kuala Lumpur

  • July-07-2025

    Kuala Lumpur

  • Aug-04-2025

    Kuala Lumpur

  • Sep-01-2025

    Kuala Lumpur

  • Sep-29-2025

    Kuala Lumpur

  • Oct-06-2025

    Kuala Lumpur

  • Nov-03-2025

    Kuala Lumpur

  • Dec-01-2025

    Kuala Lumpur

  • Dec-29-2025

    Kuala Lumpur

Dates in Other Venues

  • Nov-04-2024

    Istanbul

  • Nov-11-2024

    Singapore

  • Nov-11-2024

    Paris

  • Nov-18-2024

    Barcelona

  • Nov-18-2024

    Dubai

  • Nov-25-2024

    Amsterdam

  • Nov-25-2024

    London

  • Dec-02-2024

    Istanbul

  • Dec-09-2024

    Singapore

  • Dec-09-2024

    Paris

  • Dec-16-2024

    Dubai

  • Dec-16-2024

    Barcelona

  • Dec-23-2024

    London

  • Dec-30-2024

    Amsterdam

  • Dec-30-2024

    Istanbul

  • Jan-06-2025

    Istanbul

  • Jan-13-2025

    Paris

  • Jan-13-2025

    Singapore

  • Jan-20-2025

    Amsterdam

  • Jan-20-2025

    London

  • Jan-27-2025

    Barcelona

  • Jan-27-2025

    Dubai

  • Feb-03-2025

    Istanbul

  • Feb-10-2025

    Paris

  • Feb-10-2025

    Singapore

  • Feb-17-2025

    Amsterdam

  • Feb-17-2025

    London

  • Feb-24-2025

    Dubai

  • Feb-24-2025

    Barcelona

  • Mar-03-2025

    Istanbul

  • Mar-10-2025

    Paris

  • Mar-10-2025

    Singapore

  • Mar-17-2025

    Amsterdam

  • Mar-17-2025

    London

  • Mar-24-2025

    Dubai

  • Mar-24-2025

    Barcelona

  • Apr-07-2025

    Istanbul

  • Apr-14-2025

    Paris

  • Apr-14-2025

    Singapore

  • Apr-21-2025

    London

  • Apr-21-2025

    Amsterdam

  • Apr-28-2025

    Barcelona

  • Apr-28-2025

    Dubai

  • May-05-2025

    Istanbul

  • May-12-2025

    Singapore

  • May-12-2025

    Paris

  • May-19-2025

    Amsterdam

  • May-19-2025

    London

  • May-26-2025

    Barcelona

  • May-26-2025

    Dubai

  • June-02-2025

    Istanbul

  • June-09-2025

    Paris

  • June-09-2025

    Singapore

  • June-16-2025

    Amsterdam

  • June-16-2025

    London

  • June-23-2025

    Dubai

  • June-30-2025

    Istanbul

  • June-30-2025

    Barcelona

  • July-07-2025

    Istanbul

  • July-14-2025

    Paris

  • July-14-2025

    Singapore

  • July-21-2025

    London

  • July-21-2025

    Amsterdam

  • July-28-2025

    Barcelona

  • July-28-2025

    Dubai

  • Aug-04-2025

    Istanbul

  • Aug-11-2025

    Paris

  • Aug-11-2025

    Singapore

  • Aug-18-2025

    Amsterdam

  • Aug-18-2025

    London

  • Aug-25-2025

    Barcelona

  • Aug-25-2025

    Dubai

  • Sep-01-2025

    Istanbul

  • Sep-08-2025

    Singapore

  • Sep-08-2025

    Paris

  • Sep-15-2025

    London

  • Sep-15-2025

    Amsterdam

  • Sep-22-2025

    Dubai

  • Sep-29-2025

    Istanbul

  • Sep-29-2025

    Barcelona

  • Oct-06-2025

    Istanbul

  • Oct-13-2025

    Singapore

  • Oct-13-2025

    Paris

  • Oct-20-2025

    Amsterdam

  • Oct-20-2025

    London

  • Oct-27-2025

    Dubai

  • Oct-27-2025

    Barcelona

  • Nov-03-2025

    Istanbul

  • Nov-10-2025

    Paris

  • Nov-10-2025

    Singapore

  • Nov-17-2025

    Amsterdam

  • Nov-17-2025

    London

  • Nov-24-2025

    Barcelona

  • Nov-24-2025

    Dubai

  • Dec-01-2025

    Istanbul

  • Dec-08-2025

    Singapore

  • Dec-08-2025

    Paris

  • Dec-15-2025

    London

  • Dec-15-2025

    Amsterdam

  • Dec-22-2025

    Dubai

  • Dec-29-2025

    Barcelona

  • Dec-29-2025

    Istanbul

Course Details

Course Outline

5 days course

 

Getting Attention Online

 

  • Understanding who is your customer
  • Key aspects of attention and information processing
  • Cognitive vs affective route of persuasion
  • Promotion vs prevention focus in messaging online
  • High vs peripheral route for persuasive communication
  • Enhancing exposure and cutting through selective attention
  • Other key ways of attracting attention
  • Overcoming the problem of habituation
  • Enhancing comprehension

 

Winning Minds, Hearts and Sales: Marketing Analytics

 

  • Tracking consumer attitudes
  • Digging into mindset metrics
  • Linking attitude and purchase metrics to marketing
  • Four criteria for consumer attitudes
  • Marketing investment appeal
  • Strategic implications
  • R tutorial: analysis of consumer attitude metrics and financial performance.

 

Customer Online Engagement

 

  • Turning customer attention into online engagement
  • What does your customer remember? Using classical conditioning online
  • What engages customers online?
  • Positioning of your online offering
  • Building connection with the ‘self’ of consumers
  • Building customer brand trust online
  • Building customer brand love online
  • Building customer brand respect online
  • Nudging consumers in low involvement contexts
  • Key cognitive vs affective strategies

 

Know Better, Serve Better: Marketing Analytics

 

  • Discover how customers’ digital records reveal data about their profile
  • Reaching consumers via mobile marketing
  • Recommendation algorithms for increased engagement
  • K-means algorithm
  • K-nearest neighbors algorithm
  • Item vs user based recommendations
  • R tutorial: predict factors that influence customer satisfaction and use clustering algorithms

 

Turning Engagement into Sales I: The Online Customer Journey

 

  • Turning engagement into sales
  • Funnel management and managing the value ladder part 1
  • Using gamification effectively
  • Linking your offering to customers’ desired end state: means-end-chain analysis
  • Effective website design
  • Behold the extreme consumers
  • Turning interest into action: chemicals that trigger happiness (endorphins and dopamine)
  • Driving customer action and sales

Course Video