Marketing Channels: Distribution Channel Marketing Management

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Dec-16-2024

    Paris

  • Dec-16-2024

    Singapore

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    London

  • Dec-30-2024

    Dubai

  • Dec-30-2024

    Amsterdam

  • Jan-06-2025

    Kuala Lumpur

  • Jan-06-2025

    Istanbul

  • Jan-13-2025

    Singapore

  • Jan-13-2025

    Paris

  • Jan-20-2025

    Amsterdam

  • Jan-20-2025

    London

  • Jan-27-2025

    Barcelona

  • Jan-27-2025

    Dubai

  • Feb-03-2025

    Kuala Lumpur

  • Feb-03-2025

    Istanbul

  • Feb-10-2025

    Paris

  • Feb-10-2025

    Singapore

  • Feb-17-2025

    Amsterdam

  • Feb-17-2025

    London

  • Feb-24-2025

    Dubai

  • Feb-24-2025

    Barcelona

  • Mar-03-2025

    Istanbul

  • Mar-03-2025

    Kuala Lumpur

  • Mar-10-2025

    Singapore

  • Mar-10-2025

    Paris

  • Mar-17-2025

    London

  • Mar-17-2025

    Amsterdam

  • Mar-24-2025

    Dubai

  • Mar-24-2025

    Barcelona

  • Apr-07-2025

    Kuala Lumpur

  • Apr-07-2025

    Istanbul

  • Apr-14-2025

    Singapore

  • Apr-14-2025

    Paris

  • Apr-21-2025

    London

  • Apr-21-2025

    Amsterdam

  • Apr-28-2025

    Dubai

  • Apr-28-2025

    Barcelona

  • May-05-2025

    Kuala Lumpur

  • May-05-2025

    Istanbul

  • May-12-2025

    Singapore

  • May-12-2025

    Paris

  • May-19-2025

    London

  • May-19-2025

    Amsterdam

  • May-26-2025

    Dubai

  • May-26-2025

    Barcelona

  • June-02-2025

    Istanbul

  • June-02-2025

    Kuala Lumpur

  • June-09-2025

    Paris

  • June-09-2025

    Singapore

  • June-16-2025

    London

  • June-16-2025

    Amsterdam

  • June-23-2025

    Barcelona

  • June-30-2025

    Dubai

  • June-30-2025

    Istanbul

  • June-30-2025

    Kuala Lumpur

  • July-07-2025

    Istanbul

  • July-07-2025

    Kuala Lumpur

  • July-14-2025

    Singapore

  • July-14-2025

    Paris

  • July-21-2025

    London

  • July-21-2025

    Amsterdam

  • July-28-2025

    Dubai

  • July-28-2025

    Barcelona

  • Aug-04-2025

    Kuala Lumpur

  • Aug-04-2025

    Istanbul

  • Aug-11-2025

    Paris

  • Aug-11-2025

    Singapore

  • Aug-18-2025

    Amsterdam

  • Aug-18-2025

    London

  • Aug-25-2025

    Barcelona

  • Aug-25-2025

    Dubai

  • Sep-01-2025

    Istanbul

  • Sep-01-2025

    Kuala Lumpur

  • Sep-08-2025

    Paris

  • Sep-08-2025

    Singapore

  • Sep-15-2025

    London

  • Sep-15-2025

    Amsterdam

  • Sep-22-2025

    Barcelona

  • Sep-29-2025

    Dubai

  • Sep-29-2025

    Istanbul

  • Sep-29-2025

    Kuala Lumpur

  • Oct-06-2025

    Istanbul

  • Oct-06-2025

    Kuala Lumpur

  • Oct-13-2025

    Paris

  • Oct-13-2025

    Singapore

  • Oct-20-2025

    London

  • Oct-20-2025

    Amsterdam

  • Oct-27-2025

    Dubai

  • Oct-27-2025

    Barcelona

  • Nov-03-2025

    Kuala Lumpur

  • Nov-03-2025

    Istanbul

  • Nov-10-2025

    Paris

  • Nov-10-2025

    Singapore

  • Nov-17-2025

    Amsterdam

  • Nov-17-2025

    London

  • Nov-24-2025

    Barcelona

  • Nov-24-2025

    Dubai

  • Dec-01-2025

    Istanbul

  • Dec-01-2025

    Kuala Lumpur

  • Dec-08-2025

    Paris

  • Dec-08-2025

    Singapore

  • Dec-15-2025

    London

  • Dec-15-2025

    Amsterdam

  • Dec-22-2025

    Barcelona

  • Dec-29-2025

    Kuala Lumpur

  • Dec-29-2025

    Dubai

  • Dec-29-2025

    Istanbul

Course Details

Course Outline

5 days course

 

The structure and function of marketing channels
 
  • The value that distribution channels create
  • Marketing flows in channels and contact efficiency
  • Typical channel structures
  • Service outputs of channels
  • Channel strategy defined
  • Gaining differential advantage with channels

 

Retail and Wholesale

 

  • The characteristics of retailing
  • Retail marketing decisions: target markets and retail positioning strategy
  • Retail strategic profit model and Mgt Horizons Impact Model
  • Non-store retailing
  • Retail store brands & Retail Trends
  • Types of wholesalers

 

Channel design and the selection of channel members
 
  • Key challenges in channel design
  • Direct or indirect distribution
  • Exclusive-, selective-, intensive distribution
  • Variables affecting channel structure & who engages in channel design
  • The process of selecting channel members
  • What channel partners expect to get from the manufacturer

 

Power and conflict in distribution channels; Franchising

 

  • Why power is used in channels
  • The nature of channel conflict and conflict resolution strategies
  • Franchising advantages and disadvantages for the franchisor and for the franchisee
  • Types of franchising
  • Franchise sales process
  • Key success drivers in franchising

 

Electronic- and service channels
 
  • The structure of electronic marketing channels
  • Disintermediation versus reintermediation
  • Mobile electronic channels
  • Advantages and disadvantages of electronic marketing channels
  • Service channels: special characteristics of services
  • Customization of services and customer involvement

 

Course Video