Distribution channels are important to businesses as they allow for the smooth delivery of goods or services to a customer. If a business does not source the best collection of businesses for this purpose, it can lead to unhappy customers and an inadequate provision of services. Creating an efficient process from warehouse to customer can make a huge difference in how customers view your business.
New technologies as well as globalization have dramatically transformed marketing channels and the way, how and where customers want to use them. Channels of distribution are a critical element of business strategy which, if planned properly, enables companies to build up a competitive advantage over their rivals.
Marketing Channels: Distribution Channel Marketing Management training course deals with channels of distribution, the means through which the vast array of products and services are made available to customers. In the age of globalization customers nowadays expect more and better channel choices for gaining access to the products from all over the world.
At the end of the Marketing Channels: Distribution Channel Marketing Management Training Course, delegates will be able to:
- Understand the distribution channel dynamics and how it fits the overall product marketing mix
- Assess and select the most strategic value-added partnerships that complement core marketing activities
- Define the most effective distribution channel strategies that enhance the go-to-market models
- Develop the collaborative distribution channel approaches that provide broader market coverage and consumer reach
- Manage and measure the distribution channel effectiveness and delivery capabilities
- Understand what value channel members create
- Analyse the different types of market coverage
- Appreciate the main retail positioning strategies
- Determine what type of intermediaries can be used in a channel
Marketing Channels: Distribution Channel Marketing Management Training Course, is ideal for::
- Sales- and Marketing professionals who work in a channel function
- Participants will be involved in the selection of and cooperation with channel members such as retailers, wholesalers, franchisees.
- Professionals who are working in either retail or wholesale
- Participants who are considering to become a franchisee or a franchisor
