Marketing Channels: Distribution Channel Marketing Management
Course Info
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Course Details
Introduction
Objective
Who should attend
Distribution channels are important to businesses as they allow for the smooth delivery of goods or services to a customer. If a business does not source the best collection of businesses for this purpose, it can lead to unhappy customers and an inadequate provision of services. Creating an efficient process from warehouse to customer can make a huge difference in how customers view your business.
New technologies as well as globalization have dramatically transformed marketing channels and the way, how and where customers want to use them. Channels of distribution are a critical element of business strategy which, if planned properly, enables companies to build up a competitive advantage over their rivals.
Marketing Channels: Distribution Channel Marketing Management training course deals with channels of distribution, the means through which the vast array of products and services are made available to customers. In the age of globalization customers nowadays expect more and better channel choices for gaining access to the products from all over the world.
Course Outline
The structure and function of marketing channels
- The value that distribution channels create
- Marketing flows in channels and contact efficiency
- Typical channel structures
- Service outputs of channels
- Channel strategy defined
- Gaining differential advantage with channels
