Marketing Channels: Distribution Channel Marketing Management

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Apr-03-2023

    Dubai

  • Apr-03-2023

    Madrid

  • Apr-10-2023

    Istanbul

  • Apr-10-2023

    Zurich

  • Apr-17-2023

    Kuala Lumpur

  • Apr-17-2023

    London

  • Apr-24-2023

    Paris

  • Apr-24-2023

    Istanbul

  • Apr-24-2023

    Dubai

  • Apr-24-2023

    London

  • May-08-2023

    Dubai

  • May-08-2023

    Singapore

  • May-08-2023

    Paris

  • May-15-2023

    Amsterdam

  • May-15-2023

    Istanbul

  • May-22-2023

    London

  • May-22-2023

    Barcelona

  • May-29-2023

    Istanbul

  • May-29-2023

    Paris

  • May-29-2023

    London

  • May-29-2023

    Dubai

  • June-05-2023

    Madrid

  • June-05-2023

    Dubai

  • June-12-2023

    Zurich

  • June-12-2023

    Istanbul

  • June-19-2023

    Kuala Lumpur

  • June-19-2023

    London

  • June-26-2023

    London

  • June-26-2023

    Istanbul

  • June-26-2023

    Paris

  • June-26-2023

    Dubai

  • July-03-2023

    Paris

  • July-03-2023

    Singapore

  • July-03-2023

    Dubai

  • July-10-2023

    Amsterdam

  • July-10-2023

    Istanbul

  • July-17-2023

    Barcelona

  • July-17-2023

    London

  • July-24-2023

    Istanbul

  • July-24-2023

    Dubai

  • July-24-2023

    London

  • July-24-2023

    Paris

  • Aug-07-2023

    Madrid

  • Aug-07-2023

    Dubai

  • Aug-14-2023

    Istanbul

  • Aug-14-2023

    Zurich

  • Aug-21-2023

    Kuala Lumpur

  • Aug-21-2023

    London

  • Aug-28-2023

    Istanbul

  • Aug-28-2023

    Paris

  • Aug-28-2023

    Dubai

  • Aug-28-2023

    London

  • Sep-04-2023

    Dubai

  • Sep-04-2023

    Singapore

  • Sep-04-2023

    Paris

  • Sep-11-2023

    Amsterdam

  • Sep-11-2023

    Istanbul

  • Sep-18-2023

    Barcelona

  • Sep-18-2023

    London

  • Sep-25-2023

    Paris

  • Sep-25-2023

    London

  • Sep-25-2023

    Dubai

  • Sep-25-2023

    Istanbul

  • Oct-09-2023

    Madrid

  • Oct-09-2023

    Dubai

  • Oct-16-2023

    Zurich

  • Oct-16-2023

    Istanbul

  • Oct-23-2023

    London

  • Oct-23-2023

    Kuala Lumpur

  • Oct-30-2023

    Dubai

  • Oct-30-2023

    Paris

  • Oct-30-2023

    London

  • Oct-30-2023

    Istanbul

  • Nov-06-2023

    Paris

  • Nov-06-2023

    Singapore

  • Nov-06-2023

    Dubai

  • Nov-13-2023

    Istanbul

  • Nov-13-2023

    Amsterdam

  • Nov-20-2023

    Barcelona

  • Nov-20-2023

    London

  • Nov-27-2023

    Istanbul

  • Nov-27-2023

    Dubai

  • Nov-27-2023

    London

  • Nov-27-2023

    Paris

  • Dec-04-2023

    Dubai

  • Dec-04-2023

    Madrid

  • Dec-11-2023

    Zurich

  • Dec-11-2023

    Istanbul

  • Dec-18-2023

    London

  • Dec-18-2023

    Kuala Lumpur

  • Dec-25-2023

    Paris

  • Dec-25-2023

    Istanbul

  • Dec-25-2023

    Dubai

  • Dec-25-2023

    London

Course Details

Course Outline

5 days course

 

The structure and function of marketing channels
 
  • The value that distribution channels create
  • Marketing flows in channels and contact efficiency
  • Typical channel structures
  • Service outputs of channels
  • Channel strategy defined
  • Gaining differential advantage with channels

 

Retail and Wholesale

 

  • The characteristics of retailing
  • Retail marketing decisions: target markets and retail positioning strategy
  • Retail strategic profit model and Mgt Horizons Impact Model
  • Non-store retailing
  • Retail store brands & Retail Trends
  • Types of wholesalers

 

Channel design and the selection of channel members
 
  • Key challenges in channel design
  • Direct or indirect distribution
  • Exclusive-, selective-, intensive distribution
  • Variables affecting channel structure & who engages in channel design
  • The process of selecting channel members
  • What channel partners expect to get from the manufacturer

 

Power and conflict in distribution channels; Franchising

 

  • Why power is used in channels
  • The nature of channel conflict and conflict resolution strategies
  • Franchising advantages and disadvantages for the franchisor and for the franchisee
  • Types of franchising
  • Franchise sales process
  • Key success drivers in franchising

 

Electronic- and service channels
 
  • The structure of electronic marketing channels
  • Disintermediation versus reintermediation
  • Mobile electronic channels
  • Advantages and disadvantages of electronic marketing channels
  • Service channels: special characteristics of services
  • Customization of services and customer involvement

 

Course Video