Essential Sales Skills

What makes customers say “yes” — and why do some sales conversations succeed while others fail? In today's competitive markets, strong sales skills are built on understanding customer needs, clear communication, and trust-based relationships.

The Essential Sales Skills course by LPC Training provides participants with a practical foundation in professional selling. Over five focused days, the programme explores customer behaviour, sales communication, persuasive presentations, objection handling, and relationship-building techniques that support consistent results.

By the end of this programme, participants will be able to sell with confidence, adapt their approach to different customers and build long-term client relationships.