Available Dates
May-20-2024
Singapore
June-17-2024
Singapore
July-15-2024
Singapore
Aug-19-2024
Singapore
Sep-16-2024
Singapore
Oct-21-2024
Singapore
Nov-18-2024
Singapore
Dec-16-2024
Singapore
Dates in Other Venues
Apr-29-2024
Barcelona
Apr-29-2024
London
May-06-2024
London
May-06-2024
Amsterdam
May-13-2024
Istanbul
May-13-2024
Kuala Lumpur
May-20-2024
Paris
May-27-2024
Dubai
May-27-2024
Barcelona
June-03-2024
Amsterdam
June-03-2024
London
June-10-2024
Istanbul
June-10-2024
Kuala Lumpur
June-17-2024
Paris
June-24-2024
Barcelona
June-24-2024
Dubai
July-01-2024
London
July-01-2024
Amsterdam
July-08-2024
Istanbul
July-08-2024
Kuala Lumpur
July-15-2024
Paris
July-22-2024
Amsterdam
July-22-2024
Dubai
July-29-2024
London
July-29-2024
Barcelona
Aug-05-2024
London
Aug-05-2024
Amsterdam
Aug-12-2024
Istanbul
Aug-12-2024
Kuala Lumpur
Aug-19-2024
Paris
Aug-26-2024
Dubai
Aug-26-2024
Barcelona
Sep-02-2024
Amsterdam
Sep-02-2024
London
Sep-09-2024
Kuala Lumpur
Sep-09-2024
Istanbul
Sep-16-2024
Paris
Sep-23-2024
Amsterdam
Sep-23-2024
Dubai
Sep-30-2024
London
Sep-30-2024
Barcelona
Oct-07-2024
London
Oct-07-2024
Amsterdam
Oct-14-2024
Istanbul
Oct-14-2024
Kuala Lumpur
Oct-21-2024
Paris
Oct-28-2024
Dubai
Oct-28-2024
Barcelona
Nov-04-2024
Amsterdam
Nov-04-2024
London
Nov-11-2024
Kuala Lumpur
Nov-11-2024
Istanbul
Nov-18-2024
Paris
Nov-25-2024
Barcelona
Nov-25-2024
Dubai
Dec-02-2024
London
Dec-02-2024
Amsterdam
Dec-09-2024
Istanbul
Dec-09-2024
Kuala Lumpur
Dec-16-2024
Paris
Dec-23-2024
Dubai
Dec-23-2024
Amsterdam
Dec-30-2024
Barcelona
Dec-30-2024
London
5 days course
List criteria for determining a branding option in a company’s brand architecture
Describe appropriate use cases for various types of brand naming options
Recognise effective brand architecture design
Create an architecture so that all product offerings work together and create a synergistic effect
Explain how product promotions work
Describe the effects of price promotions for fast moving consumer goods (FMCG) on retailers and manufacturers
Articulate how mobile promotions can be used by product managers
Differentiate brand promotions and product promotions
List the advantages and disadvantages of leveraging, including feedback effects and extension effects
Articulate the strategic value of feedback effects and extension effects
Differentiate between product extension strategies and brand extension strategies
Explain when the different extension strategies should be used
Identify need profiles of potential target markets
Explain the importance of a business identity in branding strategy
Differentiate between a business identity and a business tagline
Describe how to implement the business identity through marketing actions (3 Es)
Explain why sentiment analysis or opinion mining is useful and how product managers can benefit from it
Describe the role of sentiment analysis in making product management decisions
Identify the key steps in the sentiment analysis process
Apply a text mining algorithm to real-world text data and gain insights into the emotional content of product reviews