Certified Marketing Professional

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • June-12-2023

    Istanbul

  • June-19-2023

    London

  • June-19-2023

    Madrid

  • June-26-2023

    Paris

  • June-26-2023

    Istanbul

  • June-26-2023

    Dubai

  • June-26-2023

    London

  • July-03-2023

    Dubai

  • July-03-2023

    Amsterdam

  • July-10-2023

    Istanbul

  • July-10-2023

    Barcelona

  • July-17-2023

    Paris

  • July-17-2023

    London

  • July-17-2023

    Singapore

  • July-24-2023

    Istanbul

  • July-24-2023

    London

  • July-24-2023

    Paris

  • July-24-2023

    Dubai

  • Aug-07-2023

    Zurich

  • Aug-07-2023

    Dubai

  • Aug-14-2023

    Istanbul

  • Aug-21-2023

    London

  • Aug-21-2023

    Madrid

  • Aug-28-2023

    London

  • Aug-28-2023

    Dubai

  • Aug-28-2023

    Istanbul

  • Aug-28-2023

    Paris

  • Sep-04-2023

    Amsterdam

  • Sep-04-2023

    Dubai

  • Sep-11-2023

    Barcelona

  • Sep-11-2023

    London

  • Sep-11-2023

    Istanbul

  • Sep-18-2023

    London

  • Sep-18-2023

    Singapore

  • Sep-18-2023

    Paris

  • Sep-25-2023

    Istanbul

  • Sep-25-2023

    Paris

  • Sep-25-2023

    London

  • Sep-25-2023

    Dubai

  • Oct-09-2023

    Zurich

  • Oct-09-2023

    Dubai

  • Oct-16-2023

    Istanbul

  • Oct-23-2023

    London

  • Oct-23-2023

    Madrid

  • Oct-30-2023

    Dubai

  • Oct-30-2023

    London

  • Oct-30-2023

    Istanbul

  • Oct-30-2023

    Paris

  • Nov-06-2023

    Dubai

  • Nov-06-2023

    Amsterdam

  • Nov-13-2023

    Barcelona

  • Nov-13-2023

    Istanbul

  • Nov-20-2023

    Istanbul

  • Nov-20-2023

    Dubai

  • Nov-20-2023

    London

  • Nov-20-2023

    Paris

  • Nov-20-2023

    Singapore

  • Nov-27-2023

    Paris

  • Nov-27-2023

    London

  • Nov-27-2023

    Dubai

  • Nov-27-2023

    Istanbul

  • Dec-04-2023

    Zurich

  • Dec-11-2023

    Istanbul

  • Dec-18-2023

    London

  • Dec-18-2023

    Madrid

  • Dec-25-2023

    Paris

  • Dec-25-2023

    Istanbul

  • Dec-25-2023

    Dubai

  • Dec-25-2023

    London

Course Details

Course Outline

5 days course

 

Marketing Concepts
 
  • Evolution of the Marketing Concept.
  • Relationship between Marketing and Selling.
  • Scope of Marketing Management.
  • Developing the Marketing Mix for Products and Services.
  • Managing the Marketing Effort.

 

Marketing Audit and Planning

 

  • Understanding the Marketing Environment.
  • The Various Marketing Analysis Techniques.
  • The Marketing Audit.
  • Competitive Analysis.
  • Customer Analysis.
  • Marketing Planning (Format, Content).

 

Market Segmentation, Targeting and Positioning

 

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments.
  • Criteria for Successful Segmentation.
  • Market Targeting.
  • Market Positioning.
  • Steps in Market Segmentation, Targeting and Positioning.

 

Marketing Communication and Campaigns
 
  • Elements of the Communication Process.
  • Identifying the Goals of the Promotion.
  • Steps in Creating a Promotional Campaign.
  • The AIDA Concept.
  • Advantages and Disadvantages of the Various Media Types.
  • Media Scheduling.
  • Evaluating Promotional Campaigns.
 
The Product Life Cycle: A Strategic Approach
 
  • Introducing the Product Life Cycle Concept (PLC).
  • The Promotion Mix and Marketing Objectives.
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion.
  • Promotion Mix Strategies Across the PLC.
  • Push and Pull Strategies.
     
The Product Life Cycle: A Strategic Approach
 
  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives.
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion.
  • Promotion Mix Strategies Across the PLC.
  • Push and Pull Strategies.

 

Marketing Research
 
  • Marketing Research Defined.
  • The Marketing Research Process.
  • Types and Sources of Data.
  • Questionnaire Design.
  • Types of Research (Observation, Mystery Shopper, Survey).

Course Video