Corporate Reputation Management

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • June-03-2024

    Kuala Lumpur

  • July-01-2024

    Kuala Lumpur

  • July-22-2024

    Kuala Lumpur

  • Aug-05-2024

    Kuala Lumpur

  • Sep-02-2024

    Kuala Lumpur

  • Sep-23-2024

    Kuala Lumpur

  • Oct-07-2024

    Kuala Lumpur

  • Nov-04-2024

    Kuala Lumpur

  • Dec-02-2024

    Kuala Lumpur

  • Dec-23-2024

    Kuala Lumpur

Dates in Other Venues

  • May-27-2024

    London

  • May-27-2024

    Amsterdam

  • June-03-2024

    Istanbul

  • June-10-2024

    Singapore

  • June-10-2024

    Paris

  • June-17-2024

    Dubai

  • June-17-2024

    Barcelona

  • June-24-2024

    Amsterdam

  • June-24-2024

    London

  • July-01-2024

    Istanbul

  • July-08-2024

    Paris

  • July-08-2024

    Singapore

  • July-15-2024

    Barcelona

  • July-15-2024

    Dubai

  • July-22-2024

    Amsterdam

  • July-29-2024

    Istanbul

  • July-29-2024

    London

  • Aug-05-2024

    Istanbul

  • Aug-12-2024

    Paris

  • Aug-12-2024

    Singapore

  • Aug-19-2024

    Dubai

  • Aug-19-2024

    Barcelona

  • Aug-26-2024

    Amsterdam

  • Aug-26-2024

    London

  • Sep-02-2024

    Istanbul

  • Sep-16-2024

    Barcelona

  • Sep-16-2024

    Dubai

  • Sep-16-2024

    Singapore

  • Sep-16-2024

    Paris

  • Sep-23-2024

    Amsterdam

  • Sep-30-2024

    Istanbul

  • Sep-30-2024

    London

  • Oct-07-2024

    Istanbul

  • Oct-14-2024

    Singapore

  • Oct-14-2024

    Paris

  • Oct-21-2024

    Dubai

  • Oct-21-2024

    Barcelona

  • Oct-28-2024

    Amsterdam

  • Oct-28-2024

    London

  • Nov-04-2024

    Istanbul

  • Nov-11-2024

    Singapore

  • Nov-11-2024

    Paris

  • Nov-18-2024

    Dubai

  • Nov-18-2024

    Barcelona

  • Nov-25-2024

    London

  • Nov-25-2024

    Amsterdam

  • Dec-02-2024

    Istanbul

  • Dec-09-2024

    Singapore

  • Dec-09-2024

    Paris

  • Dec-16-2024

    Barcelona

  • Dec-16-2024

    Dubai

  • Dec-23-2024

    Amsterdam

  • Dec-30-2024

    Istanbul

  • Dec-30-2024

    London

Course Details

Course Outline

5 days course

 

Reputation Management
 
  • What is reputation and can it be managed?
  • Reputation drivers
  • Shaping online perceptions
  • Different tools for stakeholder mapping
  • Outside in and inside out perceptions
  • Role of strategic management and securing the future of an organisation

 

Reputation, Authenticity and Ethics
 
  • The role of corporate responsibility
  • Shaping your organisation’s reputation
  • Authentic communications
  • Creating and living corporate values
  • Links with corporate governance and ethics
  • Links with key sub-disciplines: risk, issue, crisis management; business continuity management

 

Stakeholder Engagement
 
  • Managing reputations and perceptions in different circumstances
  • Building confidence and trust
  • Engaging with stakeholders in a crisis
  • Tools and examples for bridging the “perception gap” with stakeholders
  • Intangibles and reputation
  • Stakeholders and issue management
  • Capabilities and reputation

 

Developing, Protecting and Measuring Reputation
 
  • Origins and causes of reputational challenges
  • Intelligence gathering and strategic foresight
  • Pre-crisis planning and risk assessment
  • Crisis management, message framing and media communications
  • Online monitoring and reputation management
  • Social media and reputation management
  • Measuring reputation management
  • Role of audit and assurance
  • Conducting a reputation audit

 

Strategic Issues Management
 
  • Understanding your organisation’s reputation drivers
  • Managing risk and reputation for your organisation
  • Creating a strategic issues management system within your organisation
  • Applying a strategic approach from group to local level

Course Video