Strategic Marketing and Communications for Directors

Course Info

Length: 1 Week

City: Kuala Lumpur

Type: In Classroom

Available Dates

  • July-08-2024

    Kuala Lumpur

  • Aug-12-2024

    Kuala Lumpur

  • Sep-09-2024

    Kuala Lumpur

  • Oct-14-2024

    Kuala Lumpur

  • Nov-11-2024

    Kuala Lumpur

  • Dec-09-2024

    Kuala Lumpur

Dates in Other Venues

  • June-17-2024

    Paris

  • June-17-2024

    Singapore

  • June-24-2024

    Dubai

  • June-24-2024

    Barcelona

  • July-01-2024

    London

  • July-01-2024

    Amsterdam

  • July-08-2024

    Istanbul

  • July-15-2024

    Singapore

  • July-15-2024

    Paris

  • July-22-2024

    London

  • July-22-2024

    Barcelona

  • July-29-2024

    Dubai

  • July-29-2024

    Amsterdam

  • Aug-05-2024

    Amsterdam

  • Aug-05-2024

    London

  • Aug-12-2024

    Istanbul

  • Aug-19-2024

    Paris

  • Aug-19-2024

    Singapore

  • Aug-26-2024

    Barcelona

  • Aug-26-2024

    Dubai

  • Sep-02-2024

    London

  • Sep-02-2024

    Amsterdam

  • Sep-09-2024

    Istanbul

  • Sep-16-2024

    Singapore

  • Sep-16-2024

    Paris

  • Sep-23-2024

    London

  • Sep-23-2024

    Barcelona

  • Sep-30-2024

    Amsterdam

  • Sep-30-2024

    Dubai

  • Oct-07-2024

    London

  • Oct-07-2024

    Amsterdam

  • Oct-14-2024

    Istanbul

  • Oct-21-2024

    Paris

  • Oct-21-2024

    Singapore

  • Oct-28-2024

    Barcelona

  • Oct-28-2024

    Dubai

  • Nov-04-2024

    Amsterdam

  • Nov-04-2024

    London

  • Nov-11-2024

    Istanbul

  • Nov-18-2024

    Singapore

  • Nov-18-2024

    Paris

  • Nov-25-2024

    Dubai

  • Nov-25-2024

    Barcelona

  • Dec-02-2024

    Amsterdam

  • Dec-02-2024

    London

  • Dec-09-2024

    Istanbul

  • Dec-16-2024

    Paris

  • Dec-16-2024

    Singapore

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    London

  • Dec-30-2024

    Dubai

  • Dec-30-2024

    Amsterdam

Course Details

Course Outline

5 days course

 

The board, Directors and strategic marketing

 

  • The role of the Director and board in strategy marketing
  • Understanding the relationship between the board and strategic marketing
  • Unlocking the potential of the board and directors to develop effective marketing strategy
  • Monitoring marketing strategy effectiveness, output and ROI

 

Strategic marketing Defined: the key principles

 

  • Marketing strategy Vs Corporate strategy
  • Purpose, vision, objectives and values underpinning strategy development

 

 

Analysing Context and Environment

 

  • Interpreting and understanding the internal environment
  • Reviewing core competencies
  • Scanning and understanding the external environment Stakeholders and competitor analysis
  • Tools and techniques

 

 

 Identifying Strategic Options

 

  • Generating options through creativity, innovative thinking and collaboration: tools and techniques
  • Examine Opportunities and Threats
  • Problem solving approaches
  • Clear vision, objectives and values

 

Evaluating and Selecting Strategic Options

 

  • Assessing and Measuring risk and impact
  • Financial assessment and impact
  • Option appraisal: aligning with vision, objectives and values
  • Decision matrix analysis
  • The Ladder of Inferenc

 

 Implementing and monitoring Strategy

 

  • The fundamentals of strategic management
  • Creating buy-in: clear long-term vision and direction
  • Monitoring and measuring success: identifying critical success factors and Balanced scorecard
  • Tools and techniques: VMOST, Balanced scorecard
  • Directors responsibilities for monitoring, evaluating and reporting
  • Managing deviation and change

Course Video